“Repeatable content” and “grind” are siblings. They’re basically twins. Yet we desire the one and despise the other.
Stating the obvious, the difference pretty much boils down to how much fun we have with it. If it’s entertaining, we call it repeatable; if it’s dull, we call it grind. The Rift was fun, even after a few dozen times, much of it due to the social component. Killing hundreds of unremarkable orcs for the microscopically small chance of a certain drop, on the other hand, gets boring pretty quick.
So, where does this leave lair-raids like The Vile Maw? The social component is mostly absent, because there’s just the fight, no “time in-between”.
Solo-instances? They are mostly trivial (because there’s only so much you can throw at a single player, while still giving all the classes a fair chance of completing it), and even with the new “random enemies” perk, not actually brain-stretching.
But even that aside. I said The Rift was fun. Well, it was – to me (and several of my friends). To other people, it wasn’t. They went in one, or two times, and didn’t feel like they want to return. For them, it was grind. When I went in for the first couple of times, all I wanted to do was return – and so I did, many, many times. For me, it was fun.
So, borders are fluent. Perception subjective. And when we ask for more of the one, we run the risk of getting too much of the other.
Follow-ups on this, soon to come: